In 2011, Fruit & vegetable wholesaler & producer Lacour SAS expanded their operations. As a freelance designer, I worked closely with their executive team on the redesign to creatively stand out from the competition, not an easy task in an industry based on traditions and handshake deals. The resulting innovative print collaterals and interactive products set a new trend, with the competition quickly trying to follow our lead. My design work earned two awards from the American Advertising Federation for best motion design and best microsite design for the Alternea brand.