With an 8 years very succesful collaboration, Lacour needed a major rebrand to go along their growth strategy.  Working with their executive team, I was able to create several brand (Picolino, Picolino Marrocco, Sun Taste, Gustage legout...) each with their own strategy and range of products.  The work was long lasting, as after the company sold out in 2020, these brands are still present in most big supermarkets chains in Europe. I only worked on the visible part of the iceberg, the invisible part is always bigger, especially when it comes to measuring succes with numbers, but I can't help feel a sense of pride when I go buy produce in a supermarker and I see some of my work on display.