Case Study: Boy Scouts of America
BSA is a major non-profit organization that has been part of the cultural fabric of the U.S. for generations. Hired as a freelance designer, over time I became their go-to consultant for creative direction needs, and worked closely with their marketing team creating and managing their web platform. Together we gave the beloved Pinewood Derby new life, and created an award-winning new platform for the commercialization of their uniforms and accessories website. A truly rewarding and unforgettable experience.
The uniform website homepage contained rotating backgrounds of American landscapes, and the product pages included close-ups (shown here) as well as short motion walking sequences of scouts showing off the various uniform options. It was very well received by both parents and scouts, and exceeded goals for updating the Boy Scouts image, and increasing sales and enthusiasm for youth participation.
