Having used generative AI for a few years now, it's a totally different way to create that requires adapting my artistic vision, and I can't argue with the time saved and quality level I'm able to obtain. For example, I use it to create reference images, saving the time and cost of intricate photo shoots when necessary. Not all AI tools are the same, some better than others, and it's an ongoing process to understand how to better strategize prompts to obtain very satisfying results. Studio time has become a luxury, and I'm happily taking on the challenges of this new, rapidly changing world in design creation.